Established in 2020, PINE & CO is a space designed to introduce various drinking cultures to consumers through cocktails, regardless of genres including culture, art, experience, and story.
Pine holds two meanings.
Pine tree is commonly found in Korea and is loved by many people because of its versatile usage.
It symbolizes fidelity and will and is one of the Ten Symbols of Longevity in Asia.
Pineapple also symbolizes and represents bartenders. Pineapple's origin comes from pine of pine trees, and it symbolizes the inner sweet, genuine hospitality towards the customers, despite its rough surface.
Du Ui Hong